Rice Krispies Treats writeable wrappers let parents send their child a note in their lunch to brighten their day. But not all children respond to love through a written note.
We partnered with Autism Speaks to create sensory ‘Love Notes’ for children with sensory sensitivities, giving them the opportunity to actually ‘feel’ love by way of soft, soothing textures.
We spent months developing the stickers, including testing fabrics at the Chicago Autism Speaks walk by asking hundreds of children to tell us first-hand which ones they liked best. The winning fabrics were used to create our sensory Love Notes stickers, which you can order for free online.
The story was covered by AdWeek, Fast Company, Better Homes and Gardens, among other publications.
Social // Earned Media
Client: Rice Krispies Treats
Role: Concept, Art Direction