Whether it's a slice of cheddar on your burger, or a blast of whipped cream on your sundae, dairy brings joy to every situation. So when the industry asked us to create the first-ever campaign representing all things dairy, we sought to convey that feeling of joy while reminding consumers that so many of the things they love are Undeniably Dairy.

The campaign included a broadcast spot, a series of 15-second pre-roll ads, video banner ads, a landing page, events on farms, and enough social content to make us dream of grilled cheese for months.

Gold SABRE Award Winner for Digital Campaign

Broadcast // Digital
Client: National Dairy Council
Role: Concept, Art Direction