Taking back Robinhood’s reputation as a serious disruptor of financial services norms.

Robinhood is famous for radically disrupting the online brokerage industry and making trading accessible to all. But they are infamous for something else: the GameStop incident.

Robinhood partnered with Zeno Group to create The New Gold Standard, a 360 campaign that showcased leadership as true innovators in the financial services industry.

We launched with the first-ever Robinhood keynote event, where Vlad unveiled the Robinhood Gold Card. The incredible 3% cash back spoke for itself, but we doubled down on the hype by giving away a limited number of solid 10 karat gold credit cards for those who refer 10 friends.

We blew away our goals, with 1.5k earned placements, 500,000 gold card signups in the first week alone, 30,000 new Robinhood Gold memberships, and shares of Robinhood Markets hit a 2-year high.

PR Week 2025 Shortlist: Best in Financial Communications

Role: Concept, Creative Direction