Not only are Capri Sun’s beloved pouches here to stay, you can buy them by the pallet.

When a rumor spread that Capri Sun might be doing away with their iconic pouch in favor of a new bottle design, the world revolted. The news went viral that Capri Sun had destroyed the beloved childhood beverage.

But the reality was, you can’t believe everything you read on the internet, and the pouches were never going away.

Instead of simply correcting the news, we leveraged this fan passion, reassuring them that not only are the pouches here to say, you can now purchase them by the pallet. That’s 3,840 pouches of Capri Sun. A veritable lifetime supply.

Within hours of the viral moment, we turned around a social response, including a pallet-drop at Barstool Sports, and an agreement with Walmart to sell the Pouch Pallets to eager consumers.

This rapid response turned a story of fan fury into a story of fan love, with the Pouch Pallets selling out in under two hours, and Capri Sun seeing a 3.5% sales spike in the weeks that followed. We secured 300+ placements, 6.4mm TikTok views, and more than a billion impressions.

Role: Concept, Creative Direction